It was started by me, Jinal who loves to accessorize a lot and I decided to share my love for jewellery with each one of you. We do come across beautiful pieces all over social media and the internet but with the prices they come at, honestly, we start wondering if it's worth spending so much. So I decided to do a little research of my own and I am finally able to share my favourite pieces with you without you having to empty your pockets and share this love with me. For over a decade, I had been working in Retail Marketing and designing for big brands like Barbie, Hot Wheels, Fisher-Price, Scrabble, Uno and many more toy brands. After the lockdown, I decided to start something absolutely new and beyond my comfort zone. Please support and show some love!